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Often used , search engine optimization and SEM are important components of a robust online presence . At its core, search engine optimization focuses on improving your website’s ranking in unpaid search results – think earning high positions without paid advertising efforts . In contrast , search engine marketing is a more expansive term that includes all marketing efforts related to search engines, including paid advertising platforms like the Google advertising system – where you pay to appear in prominent locations above or beside organic listings.
- SEO is natural traffic
- SEM incorporates paid advertising
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